Recent Updates + Tips

Chico Malo requested a window wrap to hide the construction of the soon-to-open Mexican restaurant inside CityScape. Instead, Awe crafted a seven-week street art campaign. You see them everywhere – window wraps that sometimes feature a logo, a “coming soon” message and maybe even a laughable QR code. This typical request came from Chico Malo (Spanish for ‘bad boy’),

For today’s savvy social media mavens, Snapchat is an absolute must. And contrary to popular belief, its exponential growth isn’t exclusive to millennials. On the contrary, Snapchat now reaches more than 41 percent of American 18 – 34-year-olds, and one of its fastest-growing demos is folks over 25. A great way to not only build brand awareness, but to

If you’ve never had a chance to kick back and enjoy a classic Martinez cocktail, here’s what you’re missing, at least in the “traditional” sense: gin or rye whiskey, sweet vermouth, maraschino liqueur and some orange bitters, all added to a shaker and topped with ice. The concoction is then shaken, strained and poured into a chilled coupe

They say a picture is worth a thousand words, and when it comes to millennials and modern-day communications, we’re inclined to agree. Sending emojis is simpler, faster and often more amusing than traditional texts, but we at Awe wanted to know: Are emojis equally as effective when used in email marketing? Studies indicate that brands that incorporate emojis into