Recent Updates + Tips

Direct mail isn't dead, and this custom holiday scratcher mailer proved it Each year, AWE Collective sends out over 2,000 holiday cards (see the Biz Journal story) But don’t think lame agency group photos or reworked holiday versions of the agency logo. Instead, we thought —How can a direct mail holiday card be interactive, worth saving and able to drive

Chico Malo requested a window wrap to hide the construction of the soon-to-open Mexican restaurant inside CityScape. Instead, AWE crafted a seven-week street art campaign. You see them everywhere – window wraps that sometimes feature a logo, a “coming soon” message and maybe even a laughable QR code. This typical request came from Chico Malo (Spanish for ‘bad boy’),

For today’s savvy social media mavens, Snapchat is an absolute must. And contrary to popular belief, its exponential growth isn’t exclusive to millennials. On the contrary, Snapchat now reaches more than 41 percent of American 18 – 34-year-olds, and one of its fastest-growing demos is folks over 25. A great way to not only build brand awareness, but to

If you’ve never had a chance to kick back and enjoy a classic Martinez cocktail, here’s what you’re missing, at least in the “traditional” sense: gin or rye whiskey, sweet vermouth, maraschino liqueur and some orange bitters, all added to a shaker and topped with ice. The concoction is then shaken, strained and poured into a chilled coupe