The task: Increase sales for a multi-location, brick-and-mortar record shop in the age of digital streaming services. Challenge accepted. Tapping into all of AWE’s full-service superpowers including email marketing, media relations, digital strategy, SEO, special events and more, AWE’s work with Zia Records has taken this nearly 35-year-old legacy business and given it fresh life. Just ask us about their biggest Record Store Day in recent history, or about their line-around-the-block Vegas store launch, and you’ll rest assured that vinyl is here to stay – forever.
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