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In. Fb. Tw. Li.

Could naming and illustrating this brand be any more fun?

Client: Scoopwell’s Dough Bar

Full of quirk, nostalgia and fun, AWE’s branding vision for this charming cooking dough shop started with the need for a name. Of the options provided, the client selected “Scoopwell’s” for it’s throwback feel and overall positive vibes. With the goals of reaching a wide demographic, the development of Scoopwell’s leaned on a timeless, ageless appeal using custom illustrations and a vintage visual style and color palette. The result is a charmer of a brand, capturing the fun cookie dough making process brought to life by vibrant characters.


And the public loving it.


The pre-opening publicity is though the roof with preview coverage, landing this client on all the most-anticipated openings list for 2018. Stay tuned for grand opening events, a full website and even more PR and social media buzz.