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Brand to Build: How AWE turned this new retail development into the most talked about entertainment destination.

Client: Overstreet

Sharp, modish curb appeal is underway at Overstreet, Downtown Chandler’s imminent shopping, dining and entertainment destination, and much of that is credited to AWE’s unique brand development and universe-dominating coverage for the most talked about real estate project in years. What started as a no-name retail center catapulted onto the homepages of every commercial real estate news site and blew up inboxes of brokers, city officials and yes, even future customers, with it’s subtle yet chic look and fashion-forward vibes. From a VIP groundbreaking to a massive pre-opening giveaway, Overstreet is bound to be Arizona’s most visited entertainment destination for years to come.