Now showing: The 2019 Harkins Theatres loyalty cup!
Client: Harkins Theatres
Harkins Theatres, the 5th largest theatre chain in North America, sought a creative agency to make their annual, highly anticipated loyalty cup a true showstopper for the upcoming year. With 34 locations in 5 states and hundreds of thousands of cups sold annually, the stakes were high for this beloved brand.
After rounds of creative entries from a handful of competing agencies eager to win the opportunity to spearhead the design, Harkins chose AWE Collective to bring the cup to life!
Our design team jumped right into the work, listening to the Harkins team’s request to feature the best designs on this cup.
The AWE crew is thrilled to know the design will be in the hands of hundreds of thousands of moviegoers across the nation. (While supplies last, of course.)