Can traditional media coverage with both consumer and business audiences actually impact B2B sales? You bet –– but only with a non-traditional approach to public relations. When LGE Design Build needed to queue up more large-scale projects in the coming year, they engaged AWE to take over creative visioning for the company’s overall marketing. AWE crafted a twelve-month, comprehensive plan covering public relations, social media, digital marketing, sales collateral development, digital marketing and LinkedIn strategies. Evidenced through meticulous tracking and reporting, LGE’s media coverage exceeded all competitors during one year with AWE and helped them to secure new project contracts, industry awards and even new tenants to a number of their mixed-use developments.
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