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How do you break the stigma of cannabis while also creating a cool, approachable brand?

Client: Territory Dispensary

AWE quickly identified the medical cannabis industry as overflowing with cliché “green” sayings, names and visuals and instead, aimed to steer this new dispensary in a truly trailblazing direction –– leaving behind the obvious well-worn “weedy” paths of a basic dispensary brand. With an ongoing marketing goal of normalizing the product and purchasing experience for the everyday patient, (and possibly the recreational customer in the future, pending legislative changes), AWE developed a name and overall identity that truly considered the round-the-clock lifestyle of patients and future customers, resulting in a brand that celebrates the adventure of life and the pride of a locally made product.