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In. Fb. Tw. Li.

Over 30 publications joined this AWE-led culinary tour of Flagstaff.

Client: City of Flagstaff

Mountains and magnificent momentum — no other destination in the country, let alone Arizona, casts a growing shadow more distinctive than the greater Flagstaff region. The Northern city engaged AWE to dream up and coordinate a food-focused media and influencer familiarization tour of Flagstaff, resulting in a cheeky #FLGFoodcation campaign. Teams of journalists embarked on an AWE-led summer sojourn complete with forest mushroom foraging, beer-making adventure and destination-worthy fine dining. With over 11.2 million readers reached and more coverage on the way, Flagstaff can now tout itself as a foodie city. Not convinced? Phoenix Magazine says it straight and to the point “…we’re ready to declare Flagstaff, pound-for-pound, the best food town in Arizona.”